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WATCH: Super Bowl 2015 Commercials
Audiences no longer need to wait until the Big Game to watch Super Bowl commercials, with an increasing number of marketers opting to release their spots days before kickoff. This year is no different,...
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Super Bowl Ads: GoDaddy May Be Up To Its Old Tricks
GoDaddy has done a lot of growing up since it first advertised in the Super Bowl in 2005. Now, a stunt it pulled Tuesday suggests the company is reverting back to its infancy. GoDaddy seems to have put...
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NBCU Says Super Bowl Ads Are Sold Out
NBCUniversal said it has closed the sales process for its February 1 broadcast of Super Bowl XLIX, selling out the game, the post-game show, the game’s digital stream and nearly all of the inventory in...
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Watch the Explosive ‘Terminator Genisys’ Super Bowl Spot
The Super Bowl TV spot for “Terminator Genisys” has hit the Web, featuring all the explosions, high-speed chases and Arnold Schwarzenegger catchphrases we’ve come to expect from the resilient sci-fi...
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Super Bowl Ad Previews Sacrifice Element of Surprise
The Super Bowl doesn’t kick off till Sunday, but in terms of advertising, it already feels like we’re well into the second quarter. As America’s national day of television and marketing, the NFL’s big...
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Super Bowl: From NBC To NFL, Who’s Under Most Pressure on Game Day?
The New England Patriots and Seattle Seahawks aren’t the only entities under pressure to deliver when Super Bowl XLIX kicks off this Sunday from Phoenix. With 30-second spots in NBC’s broadcast of the...
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NBC Makes Last-Minute Changes To Super Bowl Ad Lineup
NBC continues to tinker with the advertising schedule of its broadcast for Super Bowl XLIX in the hours leading up to the game. A spokesman for the Lexus division of Toyota said Saturday evening that...
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How Chevrolet Freaked Out Super Bowl Viewers Without Buying an Ad During the...
Advertisements make the Super Bowl what it is every year. Yet in 2015, one ad made it seem as if it were taking the Super Bowl off the air just minutes before the big event got under way. In an...
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Chelsea Handler Talks Netflix Projects, Super Bowl Ads
If you are looking for Chelsea Handler to replicate her E! latenight show when she brings an ongoing series to Netflix, keep on gazing. The comedienne, who was spotted last night doing a Super Bowl...
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Why Super Bowl Ads Could Be Sad, Somber and Serious for Years to Come
Advertising surrounding the Super Bowl may have turned what is supposed to be the feel-good event of the year into the feel-bad one. Marketers assaulted 114.4 million viewers Sunday night with messages...
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CBS Will Live-Stream Super Bowl Ads in Big Move for Media Industry
TV’s most memorable and most-watched commercials will no longer be relegated to the TV set. For nearly half a century, the only way for the average consumer to see all the glitzy commercials that...
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Zack Snyder Will Help Doritos Bring Long-Running Super Bowl Effort To...
One of the Super Bowl’s longest running ad campaigns is about to come to an end. For almost a decade, PepsiCo’s Frito-Lay has taken the work of amateur filmmakers and given it one of the biggest...
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Best And Worst Ads of 2015: Commercials Stopped The Super Bowl And Ruined Our...
Advertisers have long tried to hide commercials in plain sight. Ads supporting AMC’s “The Walking Dead” have been crafted to look like the show and stuffed with shuffling zombies. A commercial on...
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Super Bowl 50’s First Advertising Rookie is PayPal
The Super Bowl has its first rookie move: PayPal Holdings, the online-payment company, disclosed that it will advertise in the Big Game for the first time, marking another step in the ongoing parade of...
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GoDaddy, Super Bowl’s Rogue Advertiser, Will Leave The Game (EXCLUSIVE)
By cavorting about in halter tops or other skimpy clothing, several so-called “GoDaddy Girls” have flounced their way through a decade’s worth of Super Bowl commercials. Viewers may have wanted to give...
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Super Bowl Ads: A Better Class of Rookie Moves To Big Game
Pepsi, Budweiser and Coca-Cola are among the storied Madison Avenue residents that have over the decades lent support to the Super Bowl. But so are out-of-left-field outfits like GoDaddy, Cash4Gold and...
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CBS Tackles New Game With Super Bowl 50: Digital Viewers And Live-Streamed Ads
The playing field may look familiar to the Denver Broncos and Carolina Panthers when they meet February 7 during Super Bowl 50, but the network broadcasting the event will face a new set of...
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Super Bowl Ad Review: Pokemon As Athletic Feat? It’s A Stretch
Athletes often fare well at the Super Bowl, but not always so in Super Bowl commercials. For every champ on the gridiron, there’s a terrible mishap in the ad breaks. Take the example of the African...
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Super Bowl Commercials: Why Madison Avenue Is Late To This Year’s Game
Super Bowl 50 will no doubt kick off on time, but another game that has regularly taken place in the weeks before the big event has started late. In 2011, Volkswagen reversed years of Super Bowl...
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Amazon Will Join Super Bowl Ad Roster For The First Time
Amazon will take to the Super Bowl for the first time to tout the advantages of using “Alexa,” the personal Amazon Echo digital assistant it unveiled in 2014 – and appears to have enlisted actor Alec...
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